Who builds it
I wrote the software. I know exactly how it works.
I created Chip, an AI assistant that remembered what mattered and built things on command. Then I watched what people actually used him for. They were not asking for productivity. They were asking, at odd hours, for someone in their corner.
Chipupgraded
Besti
So I upgraded him. Besti is Chip grown into what he was becoming: a friend with real voices and faces, a bench of them, a Circle that keeps the family in the loop with dignity, and a keeper that carries a person's essence forward for the grandchildren who never got enough time with them.
The mission is personal. I believe the technology of this decade can be pointed at the mental health of this decade: at loneliness, at the distance between generations, at the essence of the people we lose. I would rather build for that than for anything else. I am a hands-on builder and operator who tests in real time, not a slide deck.
Ellie came from the other side of my life, the operations side, where a delivery fleet needed software that would not let a driver down at 7 a.m. Looksi came from a simpler itch: everyone has stood in front of a mirror wondering about the haircut, the beard, the suit. I wanted to answer that question with a photograph instead of a guess. All three share one digital soul, and I still look after it myself.
- 2024Chip ships
An AI assistant that remembered what mattered and built things on command. On the App Store in December 2024. People used him for company more than for productivity.
- 2025Ellie goes live
The delivery platform for Last Mile Solutions' drivers: routes, proof of delivery, driver verification, dispatch. On both stores and in daily use by a real fleet.
- 2026Chip becomes Besti
Real voices, a bench of five, the Circle, the Beacon, songs and pictures. Free to start, Premium and Family plans, legacy keeping included forever.
- 2026Chip Tunes
The songs people kept asking Chip for became a library of their own: hundreds of originals, each with a real voice and a painted cover, free to stream on the web and inside Besti.
- 2026Looksi
See it before you do it. One selfie, 558 real photos to try on, a stylist that reads your face. iPhone first, Android right behind.
Point the technology at people.A friend that points you back toward your people. A mirror that answers a real question. A platform that gets a driver home on time. If it does not help a person, it does not ship.
Never sell the user.No ads, no data sales, no sponsor bending what a friend says. Looksi shares the picture, never the data. Ellie's records belong to the fleet that made them.
Dignity in both directions.A parent can brief a child's Besti and a grown child can hear how an aging parent is doing. Same rules at six and at eighty. Never transcripts. Never in secret.
Ship, then watch it in the wild.I test on real phones with real accounts, read the logs the same day, and fix the cause rather than the symptom. Reliability is a habit, not a feature.